by cgaskill | Jun 13, 2016
DIRECTV years + projects I have had the great pleasure of working with DIRECTV extensively for many years on a huge variety of projects — including a full re-design of their internal employer brand. employer brand style guide (selected pages) challenges:...
by cgaskill | Jun 12, 2016
National AIDS Marathon Training Program cities years challenge:National AIDS Marathon had a logo, but needed a super-versatile brand that could extend into multiple cities for a few campaigns per year and across a multitude of media, sizes and platforms....
by cgaskill | Jun 11, 2016
XB challenge:XB — a pre-made premium “sex on the beach” cocktail — was seeking American distribution at the prestigious Wine & Spirits Wholesalers of America (WSWA) conference. They needed an impactful brand, booth graphics, and promotional pieces —...
by cgaskill | Jun 8, 2016
Politicon challenge:
Create a scalable, versatile logo and brand (year after year, possibly launching in other countries) worthy of the world’s first political convention. solution:
An anti-logo. Not a fixed, static mark, but a 3-part grass-roots-style...
by cgaskill | Jun 7, 2016
The Coffee Bean & Tea Leaf This series for CB&TL sought to visually underscore the Mom & Pop roots of the Coffee Bean (vs. the 2-ton caffeinated gorilla) with hand-drawn graphics in the style of their pre-existing “iced blended” drawing. Coffee...
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