Hollywood Central Park

Hollywood Central Park

Hollywood Central Park challenge: Promote a park that doesn’t yet exist; help show visually that it will be built on top of a freeway. Fundraising was extremely important, so I created a logo and brand for their annual gala “For the Love of...
DIRECTV

DIRECTV

DIRECTV years + projects I have had the great pleasure of working with DIRECTV extensively for many years on a huge variety of projects — including a full re-design of their internal employer brand. employer brand style guide (selected pages) challenges:...
AIDS Marathon

AIDS Marathon

National AIDS Marathon Training Program cities years challenge:National AIDS Marathon had a logo, but needed a super-versatile brand that could extend into multiple cities for a few campaigns per year and across a multitude of media, sizes and platforms....
XB Project

XB Project

XB challenge:XB — a pre-made premium “sex on the beach” cocktail — was seeking American distribution at the prestigious Wine & Spirits Wholesalers of America (WSWA) conference. They needed an impactful brand, booth graphics, and promotional pieces —...
Politicon Project

Politicon Project

Politicon challenge:
Create a scalable, versatile logo and brand (year after year, possibly launching in other countries) worthy of the world’s first political convention. solution:
An anti-logo. Not a fixed, static mark, but a 3-part grass-roots-style...