
Politicon
challenge:
Create a scalable, versatile logo and brand (year after year, possibly launching in other countries) worthy of the world’s first political convention.
solution:
An anti-logo. Not a fixed, static mark, but a 3-part grass-roots-style logo stencil — independent, moveable, sprayable invitations to anyone who might also have something to say.
style guide (selected pages)

pre-launch teaser art


the logo


PPT (select pages)