I have had the great pleasure of working with DIRECTV extensively for many years on a huge variety of projects — including a full re-design of their internal employer brand.
DIRECTV’s external consumer brand didn’t represent their internal culture; having the old-tech word “TV” in its name made attracting and retaining new-tech talent difficult. Visual strategies for the many departments and sub-brands had to be considered and created.
I worked with their Corporate Communications team to create a new internal visual brand under the employee-centric vision statement “Entertain Your Future.” New communications “got real” by featuring actual employees and testimonials.
new hire materials
sub-brand: “TotalPicture” benefits
sub-brand: “CORE” intranet
types of projects done for DIRECTV
- logos + branded campaigns
- print + onscreen ads
- intranet graphics
- technical booklets
- interactive pdfs
- video concepts/design
- direct mail
- booth graphics
- social media graphics
- online + print stationery suites