National AIDS Marathon Training Program

challenge:
National AIDS Marathon had a logo, but needed a super-versatile brand that could extend into multiple cities for a few campaigns per year and across a multitude of media, sizes and platforms.

solution:
taking from the square logo, I designed a modular system of colored “building blocks” of information that, no matter how arranged, they would be recognized as the NAMTP brand.  When I began, the program was an annual two-city training program, and grew to include two to three campaigns per year in four training cities: LA, San Francisco, Chicago and Washington D.C.